What's the campaign about?
Made of Talent arose from the idea of publicly recognising all those Spanish people who anonymously contribute to improving our country's reputation, development and image.
Spain is losing prestige globally; but we must not forget that our country is a tremendous source of talent with a number of unknown professionals achieving great success in different disciplines, both inside and outside our borders.
Therefore, Clear Channel, ESIC Business and Marketing School as well as a number of media companies and communication groups are uniting to raise these people's profile, through a series of actions that will boost their media visibility and presence.
This project, in addition to ensuring public exposure and visibility of the people selected, aims to counteract the enormous impact of all those who, with their bad practices, are contributing to the opposite of what our "Talents" display.
The open and collaborative nature of this project facilitates the participation of such people, companies, groups or institutions, in order to make them the global image of Spanish talent.
It's undoubtedly the perfect time to remind the world that the Spanish are made of talent.